If you are not sure whether you should start an online business or not, here is an interesting fact: in 2017, worldwide online sales amounted to 2.3 trillion US dollars and those revenues are expected to grow to 4.88 trillion US dollars by 2021. There is no better time to start an online business than now! However, starting an online business can be challenging, and therefore, with lots of personal experience and knowledge we have gained throughout the years, we have composed simple steps that can guide you on how to start.
Choose a niche
There is one question you should ask yourself. Do you want to target trends and sell products based on consumer demand, or would you prefer to select a niche and establish a brand? If you are fairly new and wonder what a niche is, here is a simple explanation: a niche is a specific area of marketing, which comes with its own requirements, customers and products. For example, if your chosen niche is dog owners, the products you would be selling are dog leashes, dog beds, food and water bowls, etc.
Choose a business name
Now that you’ve established a niche, you must choose a creative and unique business name which will help you identify your business, brand your business, as well as differentiate you and make you stand out in the market. We suggest that you take out a piece of paper and a pen, brainstorm the name ideas and then use our domain availability checker to see whether your name is available for purchase, as selection of the domain is the next step. With that being said, your domain name should match your business name as much as possible. Domain should be simple, short, and easy to remember, as domain is what your customers will use to find your website online.
Register a domain
Our website provides you with an easy tool to check availability of your domain, as well as registration.
SSL – Secure Sockets Layer Certification
SSL is an encrypted link between web server and a browser. This link helps secure all the data and keep it private. SSL helps your audiences to build trust in your brand and feel safe with usage of your products and services. SSL can be seen in URLs as an “s” that follows “http”, therefore, websites that have SSL certification would have domains that start with “https”. When you register a domain through eBizPrime, you can select to obtain SSL certification for free! We understand how important is the security and trust between the business and consumer and therefore, provide this option for your business, for free.
Build a website
Once you have registered a domain and secured it with SSL, you may choose to build your website. You can choose from various platforms such as Shopify to do so. You would need to create an account for your business. Once registered, you will need to choose a theme for your website. It is important to select a theme that best expresses your business. You can choose from free options or you may purchase one. Theme must be installed into the website in order to be edited based on your vision and purpose of the business. If this feels overwhelming, you may hire one of the experts from our team who can build a website for you.
Now that you are a business owner with an established website, you may start marketing and advertising of your products with ads such as Instagram, Facebook and Google Ads.
With continuous innovation, new evolving trends, and switchover to the online shopping, eCommerce is a great business to own if you’d like to work from home and afford the lifestyle you deserve. Follow our easy steps or hire our team to help you achieve your goals. You deserve it.